The Biggest Running Day of the Year Now Has a Hero: ULTRA honors all those who move their feet before they eat this Thanksgiving
NEW YORK, November 19, 2019 – Michelob ULTRA, the fastest growing beer brand in the U.S. known for championing those who live an active lifestyle, is raising a cold one to the more than one million Americans who will lace up their shoes with friends and family to trot this Thanksgiving. As The Official Beer of Turkey Trotters™, Michelob ULTRA is encouraging consumers to share how they #WillTrotForBeer this Thanksgiving.
To participate this Thanksgiving holiday, trotters 21+ are invited to follow @MichelobULTRA on Twitter or Instagram and share a photo from their Turkey Trot using #WillTrotForBeer* and tagging @MichelobULTRA. For each trotter who shares a race day photo between November 28-December 1, Michelob ULTRA will donate $1 up to $10K to AmpleHarvest.org, a non-profit on a mission to end food waste and hunger.
“Turkey Trots are the epitome of balancing fitness and fun, so we couldn’t think of a better occasion to celebrate with our beer,” said Azania Andrews, Vice President of Michelob ULTRA. “We’re always aiming to add enjoyment into the lives of our consumers and this Thanksgiving we’re taking that to the next level as The Official Beer of Turkey Trotters™.”
Michelob ULTRA will bring to life its commitment to trotters through a social call to action to unlock a charity donation to AmpleHarvest.org, fun digital content, and by sponsoring local races around the country. #WillTrotForBeer comes as part of the brand’s latest campaign “Do It For The Cheers,” which celebrates the important role enjoyment plays in active consumers’ day to day lives.
Visit MichelobULTRATurkeyTrot.comfor more information, and follow the #WillTrotForBeer conversation with @MichelobULTRAon Twitter and Instagram. Michelob ULTRA reminds consumers 21+ to trot and drink responsibly this Thanksgiving.