Make a Donation Plant for Hunger Month (April) is the industry-wide moment to encourage gardeners to plant with purpose, so more food can be shared later.
Harvest for Hunger Month (August) is the industry-wide moment to encourage gardeners to donate their surplus harvests to local hunger-relief agencies.
Together, they create a clear, repeatable national framework your brand can activate every year, without changing what you sell or how you operate.
Because gardening is one of America’s largest “at-home food systems,” and the industry is the trusted megaphone. You already influence what people grow, when they grow it, and what they do with the harvest.
These months let the industry claim a leadership role in reducing hunger and fresh food waste by turning a common moment (planting and peak harvest) into a simple community action.
Pick a level that fits your reality. The goal is consistency, not complexity.
Add one call-to-action in April and one in August (email, social, website, receipts, in-store signage). Point gardeners to AmpleHarvest.org to find a nearby place to donate.
Put a small message on seed racks, plant tags, packaging inserts, or shelf talkers during April and August. Add a short “how to donate” blurb to your blog, care guides, or post-purchase emails.
Co-brand a national promotion (owned channels + stores) and invite your partner network to mirror it. Create a landing page on your site that you reuse annually.
Use messaging that is clear, local, and doable:
Avoid:
Here’s a simple plug-and-play execution plan:
April (Plant for Hunger Month)
August (Harvest for Hunger Month)
A lightweight partner toolkit built for busy marketing teams, including: Ready-to-use copy (short, medium, long) for web, email, social, packaging, and in-store signage Simple creative assets (logos, badges, and print-ready signs) A short explanation your customer service team can use A tracking approach that does not require you to measure food pounds (example: clicks, page views, partner participation, store count, impressions) Optional partner recognition (brand listing, shout-outs, case studies)
Download FlierYou and your competitors will be both promoting this program. This is not a competition with your competitors. Rather, this is the gardening industry as a whole getting together for the benefit of hungry families across America with a unified message: The Solution To Hunger Is In Your Back Yard”. This is the reason why that there’s no company logos on this. Of course, you can use it on your own branding material to encourage customers to buy your products or shop at your retail outlet.